Copyright is a legal right given to creators to protect their creation from being stolen or used inappropriately. This is in effect as soon as the right is given and cannot be used by other unless given permission by the owner of the right. Copyright has a limited time on it and if the right has run out you may use it. This is relevant in corporate video when choosing music as you may really want a song but it is copyrighted so you must ask the creator if he says no the you cant use it and must find something else. If you do use and the creator realizes then he could fine you or get a portion of the money that you get from the video. If a creator gives permission to use it you will still need to credit him in the video. For example in large corporations soundtracks would normally pay for the music to be created and therefore have all rights to use it, Some corporations chose to use royalty free music which is music that has been created for anyone to use for free, occasionally corporation may use copyrighted music and pay the creator for it, however if this is not put on record then the corporation could get sued for using it without any proof of terms.Privacy is a state in which people who don't want to be seen by others isn't seen. This is related to corporate video as you many not film people who haven't given permission and if they don't want to be in it then you cant keep them in it. For example if you have an amazing shot with people walking in and out of the shot and someone who walked past asks you to not put them in the video you will need to cut them out or not use the shot as if they see it they can get you in trouble. Mostly this can be fixed by getting permission from anyone featured in the video. Not only is this for people but information as well as you can't use certain information in the video Such as a home address of someone featured in the video.
Defamation is damaging the reputation of someone without them knowing. This is relevant in corporate videos as you may be interviewing someone and only using the clips were they looks like a bad person giving the audience the impression that they are a bad person. This could get you in trouble if the person you interview doesn't want that image of them around and could report it. If the person you are interviewing isn't coming across well then cut them out of the video. An example of a complaint in the industry is with the Martin Scorsese film The Wolf of Wall Street which is about the stock market and is based on a true story. One of the characters used was based on a real stockbroker who thought that they portrayed him as a criminal with an obsession for drugs and sex and because of this filed a lawsuit of £15 million towards the producers of the film.Fair use is using someones copyrighted material without permission for a limited time as long as it is used for a ''Transformative'' purpose, this can be used if you are commenting upon the material, criticizing the material or parodying the material. If you go over the time allowed in fair use it could result in getting a fine or the creator may ask you to remove the video so it is wise to stick to the allow time. I have found an example off of YouTube which contains some music and in the description states that guidelines have been followed allowing them to legally use numerous owners content.
Ethics in corporate video is as being ethical is to follow certain morals and to not offend anyone. This could be an issue if you use any footage that could be offensive to viewers as they will want your video to be removed. If the audience you made the video for gets offended then they will not want to watch your product making your video pointless. If enough of the public gets offended then the government may step in and ask you to remove your video. For example your product should respect everyone of all race and genders so no one is unhappy with how they are represented. No one should be singled out or feel left out. The product must represent everyone to the best of its ability from gender, race and sexuality. Not only is this ethical but if it includes everyone your product would be able to sell to a wider audience. This corporate video is a good example of everyone being represented with many different types of races being included and no one being singled out.
Talent releases are documents that prove the people in your video have given permission to feature in it. It consists of basic information and their signature to give proof. These documents are needed if the actor or someone in it no longer wants the video to feature them they may want to get you to remove it by saying they didn't give permission and you should have these documents.
Filming for a corporate video would require technology such as a Camera, sound equipment, editing software and possibly lighting equipment. An example of a camera used in corporate is the Canon 7D Mark II EOS DSLR Camera, This camera produces high quality footage and is one of the best cameras you could use for corporate video as most people who make corporate videos don't have the budget for a camera that film studios use but need a professional camera and this is a good option. This camera is a pricey camera but is worth it as it give such a good quality, it is around $1,349.00 for the camera. The specifications for this camera are:
An example of sound equipment is The Rode VideoMic GO Light On-Camera Microphone which is a shotgun mic that plugs directly into the camera and massively improves the sound from the camera and makes the footage sound so much better. The price of this is around $99.00 which is an average price for microphone and give a great performance. The specifications for this microphone are:
An example of editing software is Adobe Premier which is professional software that enables you to edit footage together to make a corporate video. This is easy to use software that anyone can use but if you want to can use different controls and effects which makes it far more advanced for more capable editors. This can be purchased monthly for £17 a month which is reasonable as it is the best editing software.
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