Pitch Presentation

Pre-Production

These are our talent releases and they prove that we all have permission to film and be filmed .

This is the production schedule and this shows the timeline of are progress and also gives a record of what we did and when we did it. 

Brief Types

When receiving the brief  we were asked to give a general plan using the brief to show back to the client to see if we are on the same page and to get a final idea of what the client wanted and during this we negotiated about different ideas we had and listened to what they wanted but overall was given a lot of creative freedom. Although we had a lot of creative freedom we were still given a brief with a clear idea of what client wanted to base are general plan for the video on. The brief given was simple and easy to understand what they wanted, they also gave some sample videos from other hospitals as a rough idea on what they want.
Discretion with a media brief can vary depending on what type of brief it is and what the clients are like. With our brief we were given an opportunity to put are ideas forward and the client was open to ideas however some clients may already have exactly what they want in mind and will be strict with how closely they want you to stick to the brief. Some clients may ask for your opinion and some will tell you what they want and nothing else and as a filmmaker must adapt.
The constraints is ran into was the fact we were filming in a hospital which is always populated so we had to not feature anyone who didn't want to be on camera for legal and ethical reasons as not only is it illegal without permission but it would also be unethical to stick a camera in front of random people, it would also be unethical to others as it is a hospital and people are visit ill friends or relatives.
We had to make changes to the final product as we could only use one of the interview of few we got as there was and issues we the others and was told by the client to go back and amend this to add another. We went back to see what we could do about this issue however couldn't find a way to make it work and couldn't return to film more as the filming period is far over so we couldn't amend this, apart from this the client was happy with are video.
When going over the brief we came up with a general plan to present to the client in which we needed plenty of shots around the hospital to put over the interviews to make it more interesting however we dedicated a whole filming day which was the last filming day which due to implications at the hospital was canceled and due to this we didn't have enough shots, this was the case with all groups and to avoid all of us not having enough footage we mixed everyone's footage together which worked but was not ideal as it wasn't what we wanted and what others filmed resulting in a strange final product.                

There are many reasons a filmmaker might respond to a brief with the main one to get money and make a living of making films to then go onto bigger and better things. There is also experience which could be for a portfolio or for your CV and this will develop you as a filmmaker as you will learn things as you go. You could also respond because you would like to make contacts with other people in the industry or just clients that may be useful to know later in life by offering you other jobs.
I had been given an opportunity to film for a professional client and this gave me real experience and although the production didn't go completely as planed I learnt that sometimes the client doesn't hold up their end of the work and the client in the end didn't really help. What I learnt from this is that all you can do as a filmmaker is carry on with production as best as you can to produce the best product you can and the client cant really complain as you've done what you can. This has taught me patience in a professional setting keeping clam and completing the production.
During this production I have picked up the ability to interview professionally with the correct angles and the proper way to record audio. I also developed my communication skill by communicating with the client and getting my views across and listening to their needs for the production. I also developed my communication skills when discussing with the interviewee's about what the questions are and what I need from them as interviewee's.
When filming for the client me and my group had to take on more than one role as we were only a group of four. During the filming one of the group decided to be the cameraman role leaving the three of us left to a joint directors role to get all of are ideas across and to decide what shots we needed and wanted to get the best out of are time, I also was in charge of equipment by carrying and looking after all of the equipment and audio to make sure that the mic was recording properly and to make sure it was recording the interviewee. I also had taken a large role in the editing placing the timeline and making sure it all worked well together.
When filming I helped the Cameraman to choose where to place the camera during the interviews and also came up with many of the cutaways. I was also responsible for the audio for all of the interviews. I also contributed hugely to the editing of the final product.

The brief we were given:

 

































After we was done with editing the client came into the college to discus amendments, this was to negotiate what changes they wanted us to make before finishing the project. They had a couple big amendments to make, the first was that they had given us the wrong person to interview and due to this being the focus of are video the client decided that they wanted us to change the title of the project to link with the role of the interviewee we went back to the project and changed the title and the opening to the video to link with interview. The other amendment was that the music was off and wasn't lowering when the interviewee was talking and the music was far to loud in general compared to other audio, we simply went back and lowered the music overall and the lowered the music when the interviewee was talking.    

Current practices

Today in the corporate video production the are many practices you need to consider before making the video as not complying with these current practices could get you fined or in trouble. The current practices you need to consider are Copyrights, Privacy, Defamation, Fair use, Ethical, releases and technologies.

Copyright is a legal right given to creators to protect their creation from being stolen or used inappropriately. This is in effect as soon as the right is given and cannot be used by other unless given permission by the owner of the right. Copyright has a limited time on it and if the right has run out you may use it. This is relevant in corporate video when choosing music as you may really want a song but it is copyrighted so you must ask the creator if he says no the you cant use it and must find something else. If you do use and the creator realizes then he could fine you or get a portion of the money that you get from the video. If a creator gives permission to use it you will still need to credit him in the video. For example in large corporations soundtracks would normally pay for the music to be created and therefore have all rights to use it, Some corporations chose to use royalty free music which is music that has been created for anyone to use for free, occasionally corporation may use copyrighted music and pay the creator for it, however if this is not put on record then the corporation could get sued for using it without any proof of terms.

Privacy is a state in which people who don't want to be seen by others isn't seen. This is related to corporate video as you many not film people who haven't given permission and if they don't want to be in it then you cant keep them in it. For example if you have an amazing shot with people walking in and out of the shot and someone who walked past asks you to not put them in the video you will need to cut them out or not use the shot as if they see it they can get you in trouble. Mostly this can be fixed by getting permission from anyone featured in the video. Not only is this for people but information as well as you can't use certain information in the video Such as a home address of someone featured in the video.

Defamation is damaging the reputation of someone without them knowing. This is relevant in corporate videos as you may be interviewing someone and only using the clips were they looks like a bad person giving the audience the impression that they are a bad person. This could get you in trouble if the person you interview doesn't want that image of them around and could report it. If the person you are interviewing isn't coming across well then cut them out of the video. An example of a complaint in the industry is with the Martin Scorsese film The Wolf of Wall Street which is about the stock market and is based on a true story. One of the characters used was based on a real stockbroker who thought that they portrayed him as a criminal with an obsession for drugs and sex and because of this filed a lawsuit of £15 million towards the producers of the film.

Fair use is using someones copyrighted material without permission for a limited time as long as it is used for a ''Transformative'' purpose, this can be used if you are commenting upon the material, criticizing the material or parodying the material. If you go over the time allowed in fair use it could result in getting a fine or the creator may ask you to remove the video so it is wise to stick to the allow time. I have found an example off of YouTube which contains some music and in the description states that guidelines have been followed allowing them to legally use numerous owners content.
Ethics in corporate video is as being ethical is to follow certain morals and to not offend anyone. This could be an issue if you use any footage that could be offensive to viewers as they will want your video to be removed. If the audience you made the video for gets offended then they will not want to watch your product making your video pointless. If enough of the public gets offended then the government may step in and ask you to remove your video. For example your product should respect everyone of all race and genders so no one is unhappy with how they are represented. No one should be singled out or feel left out. The product must represent everyone to the best of its ability from gender, race and sexuality. Not only is this ethical but if it includes everyone your product would be able to sell to a wider audience. This corporate video is a good example of everyone being represented with many different types of races being included and no one being singled out.
         



Talent releases are documents that prove the people in your video have given permission to feature in it. It consists of basic information and their signature to give proof. These documents are needed if the actor or someone in it no longer wants the video to feature them they may want to get you to remove it by saying they didn't give permission and you should have these documents.
    









Filming for a corporate video would require technology such as a Camera, sound equipment, editing software and possibly lighting equipment. An example of a camera used in corporate is the Canon 7D Mark II EOS DSLR Camera, This camera produces high quality footage and is one of the best cameras you could use for corporate video as most people who make corporate videos don't have the budget for a camera that film studios use but need a professional camera and this is a good option. This camera is a pricey camera but is worth it as it give such a good quality, it is around $1,349.00 for the camera.  The specifications for this camera are:

An example of sound equipment is The Rode VideoMic GO Light On-Camera Microphone which is a shotgun mic that plugs directly into the camera and massively improves the sound from the camera and makes the footage sound so much better. The price of this is around $99.00 which is an average price for microphone and give a great performance. 

The specifications for this microphone are: 

An example of editing software is Adobe Premier which is professional software that enables you to edit footage together to make a corporate video. This is easy to use software that anyone can use but if you want to can use different controls and effects which makes it far more advanced for more capable editors. This can be purchased monthly for £17 a month which is reasonable as it is the best editing software.   

   

Presentation

Corporate video production companies

Vision Videography- This is a company based in Norwich and is owned by a former media cameraman and a former producer and claims that he can make any type of corporate video for his clients. This company dose mostly wedding videos but also make corporate videos for there clients. When taking on projects the complete the task by using a step method with planning, production and delivery. (https://www.visionvid.tv/video-production-norwich-norfolk-suffolk/)