Monday, 16 January 2017

Brief Types




When receiving the brief  we were asked to give a general plan using the brief to show back to the client to see if we are on the same page and to get a final idea of what the client wanted and during this we negotiated about different ideas we had and listened to what they wanted but overall was given a lot of creative freedom. Although we had a lot of creative freedom we were still given a brief with a clear idea of what client wanted to base are general plan for the video on. The brief given was simple and easy to understand what they wanted, they also gave some sample videos from other hospitals as a rough idea on what they want.
Discretion with a media brief can vary depending on what type of brief it is and what the clients are like. With our brief we were given an opportunity to put are ideas forward and the client was open to ideas however some clients may already have exactly what they want in mind and will be strict with how closely they want you to stick to the brief. Some clients may ask for your opinion and some will tell you what they want and nothing else and as a filmmaker must adapt.
The constraints is ran into was the fact we were filming in a hospital which is always populated so we had to not feature anyone who didn't want to be on camera for legal and ethical reasons as not only is it illegal without permission but it would also be unethical to stick a camera in front of random people, it would also be unethical to others as it is a hospital and people are visit ill friends or relatives.
We had to make changes to the final product as we could only use one of the interview of few we got as there was and issues we the others and was told by the client to go back and amend this to add another. We went back to see what we could do about this issue however couldn't find a way to make it work and couldn't return to film more as the filming period is far over so we couldn't amend this, apart from this the client was happy with are video.
When going over the brief we came up with a general plan to present to the client in which we needed plenty of shots around the hospital to put over the interviews to make it more interesting however we dedicated a whole filming day which was the last filming day which due to implications at the hospital was canceled and due to this we didn't have enough shots, this was the case with all groups and to avoid all of us not having enough footage we mixed everyone's footage together which worked but was not ideal as it wasn't what we wanted and what others filmed resulting in a strange final product.                

There are many reasons a filmmaker might respond to a brief with the main one to get money and make a living of making films to then go onto bigger and better things. There is also experience which could be for a portfolio or for your CV and this will develop you as a filmmaker as you will learn things as you go. You could also respond because you would like to make contacts with other people in the industry or just clients that may be useful to know later in life by offering you other jobs.
I had been given an opportunity to film for a professional client and this gave me real experience and although the production didn't go completely as planed I learnt that sometimes the client doesn't hold up their end of the work and the client in the end didn't really help. What I learnt from this is that all you can do as a filmmaker is carry on with production as best as you can to produce the best product you can and the client cant really complain as you've done what you can. This has taught me patience in a professional setting keeping clam and completing the production.
During this production I have picked up the ability to interview professionally with the correct angles and the proper way to record audio. I also developed my communication skill by communicating with the client and getting my views across and listening to their needs for the production. I also developed my communication skills when discussing with the interviewee's about what the questions are and what I need from them as interviewee's.
When filming for the client me and my group had to take on more than one role as we were only a group of four. During the filming one of the group decided to be the cameraman role leaving the three of us left to a joint directors role to get all of are ideas across and to decide what shots we needed and wanted to get the best out of are time, I also was in charge of equipment by carrying and looking after all of the equipment and audio to make sure that the mic was recording properly and to make sure it was recording the interviewee. I also had taken a large role in the editing placing the timeline and making sure it all worked well together.
When filming I helped the Cameraman to choose where to place the camera during the interviews and also came up with many of the cutaways. I was also responsible for the audio for all of the interviews. I also contributed hugely to the editing of the final product.

The brief we were given:



 

































After we was done with editing the client came into the college to discus amendments, this was to negotiate what changes they wanted us to make before finishing the project. They had a couple big amendments to make, the first was that they had given us the wrong person to interview and due to this being the focus of are video the client decided that they wanted us to change the title of the project to link with the role of the interviewee we went back to the project and changed the title and the opening to the video to link with interview. The other amendment was that the music was off and wasn't lowering when the interviewee was talking and the music was far to loud in general compared to other audio, we simply went back and lowered the music overall and the lowered the music when the interviewee was talking.    

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