In are advert we have a split screen throughout with one side using the butter stick and the other using normal spread on butter. It will start with the student waking up from a night out and he is hungover. he gets out of bed and it transitions to him walking down the stairs to the kitchen. He then picks up what looks like a glass of water and takes a sip, he spits it out as he realises it is vodka. its dose a pan around the kitchen and the audience see that it is a mess. He goes through the cupboards looking for something to eat and finds some bread then goes to the fridge and on one side he finds the normal spread on butter and on the other side has the butter stick the one using the butter stick will quickly make toast and as he is sitting down eating the toast whilst other side with the spread on butter is still buttering proving that it is quicker to use the butter stick it then ends with the product flashing up with the sologne saying ''its way butter in a stick''.
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