Evaluation

The video:



The blank survey: https://www.surveymonkey.co.uk/r/SZ23JV5

I had to plan, film and edit to make an advert for a Unilever product with a group of two other peers in my class. We had chosen to make an advert for flora as we all liked the idea of coming out of a unique product rather than just re-branding to change the target audience. we made an advert introducing a new product, the butter stick which is essentially a glue stick but has butter rather than glue making it easier to butter toast. We planned to make the advert split screen with one side using the butter stick and the other side using normal butter to try and show the butter stick side being quicker than the normal method. We want the advertisement to end with the butter stick user

being done before the other and looking pleased as he takes a bite out of his toast. the target audience was originally for home owners and parents as they would buy it for the whole family to use. we decided to change it to teenagers and more specifically people at university as they are more likely to want to make a quick meal rather than spending time cooking and toast is fast to make and with the butter stick there is less to wash up.

I didn't get feedback from the class as the other groups had finished early and got their feedback before the deadline, are group didn't get a chance for feedback after the deadline so we didn't receive feedback from the class. This would have help as are class are the right age for the target audience although they are not at university they are the right age to get helpful feedback from. I feel this was effective for the audience we aimed at as we showed that teens can wake up from a long night and can make a quick breakfast with ease. This advertisement gave the impact of a quick and hassle free meal which is what we wanted to achieve.

I think aesthetically my advertisement looks good with a filter on the side that uses the normal butter to give off the effect that using the butter stick will make your day brighter and better. I also big part of the aesthetics is the split screen that works well as you can see the comparison of the two days however there was a complication with the split screen and it was the fact that we needed to cut %50 of the screen, so when we shot the advert we were expecting to be able to use the whole shot, so some of our scenes look aesthetically bad as we had to cut the shot. the sound we used was created by one of the peer in my group and was made on garage band and is a cheerful tune that fits the theme of the advert. The mise-en-scene was done well as the setting was supposed to be exactly the same in both sides of the screen and all of the objects and background setting were the same and consistent throughout.

In my opinion the advert sells the product showing that the product can save time with the background music being upbeat putting emphasis on the early morning start being easier with our product. The story line is consistent with someone waking up and showing their routine of making toast however the side using our product is done making his toast before the other showing the product is useful. It fits our new target audience well as most teens would struggle with time in the morning and the butter stick being more convenient.

This advert use one of the persuasion technique and it is the comparison technique by using normal butter on one side of the screen and our product on the other side trying to show that our product is faster to use. We identified with our target audience by using an actor the right age showing that it is for that age gap. We also used the early morning theme as most of our target audience teens typically dislike mornings. We showed the butter stick to be time friendly also showing are target audience it is for them as most teens are looking for a quick, stress free meal. We used AIDA which is an acronym for attention, interest, desire and action. AIDA is a way of looking to see if your advert will be effective towards your target audience. We have attention when the advert starts and it double screen which is fairly unique from other adverts and will get the audience drawn in. The audience will be interested with the idea that the target audience is featured allowing them to relate to the situation. The audience will desire the product after they see how quick and easy it is to use. The audience will then use action to go and find the product in the store.            

Overall our advertisement fits the purpose by aiming at our target audience effectively. i looked at the BCAP code to see if the advert is acceptable and I looked at the alcohol rules as we feature and scene of the camera panning from right to left a showing alcohol and could have broken the rules regarding alcohol. I have now checked and I have not broken any of the rules.  

Looking back on are original intentions we stayed pretty close not change anything, sticking to our storyboard and shot list. Everything went to plan and nothing changed from the original plans. We documented all of our planning by doing shot list, storyboards and forms allowing us to use certain locations. I am satisfied with our advert and believe it sells the product to the right audience and aesthetically looks good. If I could do anything differently I would have done some of the scenes again as some of them had to be cut by %50 to do split screen and made some scenes look odd. In pre-production I had done an equal amount of work to my peers, in the filming I missed the first day of filming as I couldn't get there as we were filming at a house and I didn't have a bus pass the second day of filming I got there a help do the remaining scenes. The editing I did a large amount of as I wanted to practice as I hadn't done much editing up to that point and I wanted to.